How Fine Art Enhances the Hotel Experience
Learn how fine art can transform hotels into a unique experience.
Hotels are no longer simply places to stay the night. As hotel owners strive to accommodate the growing audience of millennials, art plays an enormous role in fulfilling the visual, informative, and engaging aspects this generation seeks in experiences. No matter what the demographic, however, fine art is making an appeal in hotels throughout the world. Hotels are using art more and more to their advantage in the following ways.
Ambiance
It is true that the type of art you have on your hotel walls will affect the atmosphere of the place. You will want to determine the mood you want to create for your audience when deciding what style of artwork to select. Is it old world? Very modern? Warm and cozy? Cool and sleek? After establishing the “culture” of the hotel, this feeling should transition to the guest suites, its public spaces like restaurants, casinos, and meeting rooms, and its displayed artwork. Hotel guests—either consciously or subconsciously—recognize when quality limited edition artwork is on display.
For instance, if you’d like the old world look, artist Yankel Ginzburg has many works of art which have earthy tones with soothing, recognizable and traditional themes.
“Tea in the Afternoon” Limited Edition Print by Yankel Ginzburg
For a friendly, fun, and very modern look, artist Yaacov Agam offers many works of art with bright, warm colors, and playful designs. Agam is a world-famous artist who’s name (and art) is recognizable to many art lovers.
Len Janklow also features modern, bright colors, with playful designs which elicit contemplation, and smiles. Janklow’s work has been featured on cruise lines and has brought joy to many travelers in ports around the world.
Education
Line and color influence the mood of an art piece, but content can inform the guest as well. Fine art can provide a means of storytelling, portraying the history of a people or a place. It can even express long-standing traditions in the area, like a crab feast. More and more, hotels are becoming a part of the experience of a city or region through the content of their art.
Personalized Experience
Experiences have grown in importance to consumers around the world, and experiential traveling is one form of entertainment that people are seeking out. Moreover, personalization is another key component to service today as well. Artwork can help with this goal to create a distinctive atmosphere in each guest room. Exquisite pieces make each room unique. Personalizing guest rooms can encourage people to return to have a new experience every time.
Social Media
Mood, interest, and uniqueness are all features that fine art offers guests in a hotel, but it also gives an advantage to hotel owners more directly. If there is any way that news of a stunning hotel can spread rapidly, it’s through social media. People are readier than ever to take an eye-catching Instagram shot, and exceptional artwork can assist. Instead of choosing muted, abstract paintings to cover the empty walls, hotel owners can wow guests with visual focal points they will want to share.
Contact Zimmerman Fine Art Today!
Since 1979 Zimmerman Editions Ltd. has worked closely with many internationally acclaimed artists to execute editions of their most unique images. Collaborating directly with the artists, Zimmerman Editions’ atelier has printed, fabricated, and published many special limited editions of fine art … including both prints and sculptures. All images have been faithfully produced to meet the artists’ most exacting requirements. Many of these high-quality art prints and objets d’art are represented in public and private collections around the world.
If you are a fine art dealer or marketer, or interested in collecting contemporary fine art, contact us today through our short form or our number at 888-484-1850.